M&C Communications strengthens its Insider Media Relations™ team with journalist and meteorologist Jordan Sherman

Following eight years working in newsrooms as a reporter and meteorologist from Colorado to New York, M&C Communications is pleased to announce that Jordan Sherman has joined its public relations team.

“I’ve always been drawn to a challenge. While forecasting Colorado’s ever-changing weather is tough, navigating client needs on a daily basis is something that keeps me going even on bluebird days,” says Sherman.

M&C Communications' Insider Media Relations™ team gets a brainy boost to help you improve social media for your business

M&C Communications specializes in content production: videos, podcasts, and creative social media campaigns are a staple of M&C's powerful PR strategy that helps clients connect with their audience, grow their communities, and share their message.

Jordan's background in television video production adds to M&C's depth of experience in producing content that resonates with target audiences and leverages each delivery method to drive engagement. In addition, Jordan is putting his analytical brain to work with M&C’s powerhouse analytics tools including Meltwater and Sprout Social. He is charged with dialing in M&C’s unique system for measuring progress toward client goals.

“We are thrilled to have Jordan join the M&C team because he brings up-to-the-minute insider media relations newsroom experience coupled with a Millennial perspective that sharpens our focus, outreach, and effectiveness,” says M&C Communications president Diane Mulligan, APR. “He has a meteorologist’s technical mind combined with a journalist's ethics, storytelling, training and his skills deepen our social media bench and even more importantly, bolster our monitoring and evaluation game. ”

Ready, set, action!: Jordan's background dovetails with M&C Communications' focus on media training and media coaching

M&C Communications is a team of former journalists who understand what it's like to be in front of and behind the camera. We help clients learn how to work with the media to make sure their message cuts through the noise. And, we help clients master media relations techniques for those times when the interview might be contentious or challenging.

Jump right in, the water's fine: Jordan gets a crash course in deploying M&C Communications' crisis communication strategies

Even in his short time at M&C Communications, Jordan already finds himself hooked on the adrenaline rush of PR, as he relied on his newsroom instincts to jump in and help the team navigate two client crises his first day on the job!

You wouldn't go without business insurance, don't go without brand protection "insurance": M&C's Brand Protection™ Strategies help clients maintain a good reputation in business

Jordan joins a team of former journalists and content creators dedicated to using Insider Media Relations™, crisis communications strategies, and top-notch media training to build robust brand protection plans for clients who want to grow and protect their expanding business.

Our unique PR perspective is based on years both inside and outside the newsroom. We serve clients in the non-profit world, municipalities looking for ways to better connect with their communities, and help companies in the emerging CBD oil industry grow their business through building loyalty and community around their brand.