Brand Protection PR Tool™: The Proactive Approach to Crisis Management

Brand Protection PR Tool™: The Proactive Approach to Crisis Management

We all know how important it is to safeguard your brand against potential crises. That’s why we’re thrilled to introduce our proprietary forecasting system - the Brand Protection PR Tool™. This innovative approach is designed to help you protect your brand and maintain your thought leadership position in your industry.

During a 2-day session with our Silver Anvil award-winning team, we’ll help you anticipate, analyze, and respond to potential crises. Using our proprietary scoring tool, we'll identify and prioritize the most critical crises you may face.

Day 1 - C-Suite members meet to focus on identifying the most likely scenarios. Once we have a list, we use the Brand Protection Tool™ to identify the top 1-2 crises that you are likely to encounter in the next 3-6 months. (2-4 hour session depending on the number of participants)

Day 2 - C-Suite members craft a comprehensive crisis responsibility plan, evaluate roles, build teams, and then receive media training for handling potential crises. (4-hour session)

Deliverables include:

  • Holding Statement
  • Basic messaging
  • One-page Crisis Checklist
  • Crisis communications considerations for internal and community audiences
  • Step-by-Step plan for the first hours of the crisis
  • Media training for up to 6 people ($8,500 value)

The Brand Protection PR Tool™ is your proactive approach to transforming crises into opportunities, protecting your brand's reputation, and ensuring enduring success.

Invest in the Brand Protection PR Tool™ for $15,000, plus travel expenses for two M&C team members.

Don't wait for a crisis - take action today. Contact me at 720-273-0927 or [email protected] to schedule your session.

Together, let's take your crisis and turn it into an opportunity to build your brand.

Diane Mulligan, APR President, M&C Communications




About M&C Communications

At M&C Communications, we don't do PR.  

We do Brand Protection PR™ that helps build active communities, deflect negative public relations, and build trust to stand head-and-shoulders above competitors.

Insider Media Relations™ uses our experience as local and network journalists to help you navigate the shifting sands of traditional and social media so your message makes an impact.

Crisis Communications uses our unique Brand Protection Tool™ process to help create durable crisis communications plans and deftly handle life's curveballs.
At M&C Communications, we do results, not excuses. We do substance, not style. We do strategy, not PR.

So, what can we do for you?

M&C Communications
6464 S. Quebec St. Suite 200
Centennial, CO 80111